New Philly tourism campaign is touting city neighborhoods to locals as well as out-of-towners

PHILADELPHIA (AP) — A new tourism campaign is turning a spotlight from the heart of the city to the soul, its neighborhoods, with a novel focus toward inspiring Philadelphians themselves to venture beyond their own backyards to other parts of their hometown.

The Philadelphia Neighborhoods campaign is being rolled out Friday by on the Greater Philadelphia Tourism Marketing Corp. website at visitphilly.com.

The goal is getting locals and repeat visitors to explore the restaurants, art galleries, indie retailers, parks, live music, nightlife, community events and festivals in 14 neighborhoods that ring the city’s downtown.

The areas were chosen because they are no more than 15 minutes from downtown hotels and they have lively retail corridors and active neighborhood and business associations.

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