J.C. Penney ad apologizes to customers

NEW YORK (AP) — J.C. Penney is sorry, and it wants your business back.

That’s the gist of its latest ad, a public mea culpa that the mid-priced department-store put on its YouTube and Facebook pages.

The ad, titled “It’s no secret,” shows shots of women working, playing with their children and doing other everyday activities.

“Recently J.C. Penney changed,” a voiceover states. “Some changes you liked, and some you didn’t. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you.”

The ad comes after the Plano, Texas, company fired its CEO, Ron Johnson, last month. Johnson’s changes included getting rid of most sales and bringing in new hip brands. The strategy alienated Penney’s loyal customers and caused sales to plummet.

WKBN 27 First News provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

blog comments powered by Disqus