Wendell August Forge Plans Move to New Showroom

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Wendell August Forge in Mercer County is gearing up to move into its new store and showroom. A huge tent sale is underway to help sell off inventory ahead of the big move.

A temporary store was set up at 1605 S. Center Street in Grove City, Pa. after the March 2010 fire that destroyed the company’s flagship showroom. A new store is under construction and should be complete by this fall. Company President Will Knecht said now was the time to downsize their inventory.

“As we looked in our warehouse, we had some pieces that maybe we didn’t want to move into the new facility because we are limited on space,” said Knecht. “We decided, as a family, that we were going to open up our collection.”

Fine collectibles and overstocked items are on sale, some up to 50 and 60 percent off. Many of the items for sale are no longer in production. Ellyn Mueller of Pittsburgh said she has spent years looking for retired Christmas ornaments and found what she was looking for at the sale. Jan Denson, also of Pittsburgh, drove up for Friday’s preview, which was for preferred customers.

“I have to come up and get my Pittsburgh Penguin items and all the plates and a lot of Christmas gifts,” said Denson.

Knecht said it is difficult to part with family heirlooms. His father passed away nine years ago and was one of the biggest collectors of aluminum giftware in the world.

“As a family over the years, we have kept back many of our limited edition pieces to keep as a family collection for grandkids, great grandkids. As we looked at that, we said let’s open up some of those limited editions back up to our great friends and customers,” said Knecht.

The tent sale opens to the public Saturday, June 1 and runs through June 9.

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