PITTSBURGH (AP) — The Pittsburgh-area’s transit agency has begun a pilot program for selling 15-second audio ads on its buses.
The ads are created by Ohio-based Commuter Advertising, and play when buses reach five difference city bus stops, as determined by GPS units on board the vehicles.
If the ads prove popular and affective, the Port Authority of Allegheny County will begin selling the ads to be played at 11 stops.
Businesses pay about $1,300 a month for print ads posted at busier downtown stops and as little as $250 for stops in outlying areas. The audio ads sell for a comparable price, but will be sold on a quarterly basis.
Megabus, a nationwide discount bus service, and a Pittsburgh jewelry store are the first two businesses to buy the ads, which have been airing for about a week.