Ohio Lottery beefs up marketing campaigns

The Ohio Lottery is pumping up its marketing campaigns in the face of a competition including four state casinos and racetracks with slots-like betting.

Sales of Ohio Lottery games like instant tickets and the Pick 3 daily number game have dropped or flattened as customers have cut back or moved to the state’s new casinos and racinos.

The campaign is helping store owners with Marketing 101 to help market the lottery more effectively.

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