Brazil students visit YSU

More than a dozen college students from Brazil and some of their professors got a behind-the-scenes look at local businesses as well as had the chance to do some shopping on Monday.

The students and faculty are in the area this week as part of an exchange program with Youngstown State University. A number of the students are studying for their masters’ degrees in business from the University of Sao Paulo and they are comparing business and marketing strategies in New York City with those in this part of the country.

“The idea is how do they proceed? How is the strategy? How are they positioning? How they adapt to put the flavor of the local communities? How is the interaction between them?,” said University of Sao Paulo professor J.C. Lazzarini.

The foreign exchange program between YSU and the University of Sao Paulo started about 15 years ago. The students and faculty stopped at Best Buy, Target and several other “big box” stores in Boardman on Monday.

“These managers are willing to spend a half-hour, 45 minutes with the students, explaining how shopping works in the U.S., how the stores are doing, and then go through questions and answers,” said Youngstown State University MBA Director Dr. Anthony Kos.

They’ll visit other retailers in the region the next couple days before heading home later this week.

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