Liberty business supporting ‘Wear Purple for Don’ effort

LIBERTY, Ohio (WKBN) – Monday marks “Wear Purple for Don” day across the Mahoning Valley, and our station already has been touched by the outpouring of support for WKBN 27 First News meteorologist Don Guthrie.

Guthrie is battling pancreatic cancer and purple is the color the American Cancer Society uses to signify awareness of the disease. Monday was chosen for the event because that is Guthrie’s 44th anniversary at the station.

One local business that is helping spread the word is Jimmy’s Italian Specialties on Belmont Avenue in Liberty. As soon as they found out, they jumped right on board.

Any customer that comes in the store wearing purple on Monday will receive a free mini cannoli. Store manager and owner Frank Occhibove said cancer hits close to home with his family, as well as many others.

“It’s something we always wanted to help with, but more with Don’s case. With him being part of everyone’s lives, all over this community of ours, we couldn’t help but reach out and support him because he has been with us and helped the community with so many projects,” Occhibove said.

Partial proceeds from Monday’s sales will go toward the American Cancer Society in Guthrie’s name.

Viewers may submit their “Wear Purple for Don” photos using’s “Report It” feature, or share them on social media with the #Purple4Don hashtag. To submit a photo from a mobile device, click here.

On Monday, during WKBN 27 First News at 6 p.m., there will be a special update on Guthrie’s fight, and the First News team will break down the impact pancreatic cancer has on our Valley.


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