US auto sales sizzle in July, helped by discounts

In this photo made on Thursday, June 5, 2014, a row of 2014 Lincoln MKX SUVs are lined up on the lot of the dealership in Wexford, Pa. General Motors, Ford, Nissan and Chrysler all reported big gains as the major automakers reported July sales Friday, Aug. 1, 2014. (AP Photo/Keith Srakocic)
In this photo made on Thursday, June 5, 2014, a row of 2014 Lincoln MKX SUVs are lined up on the lot of the dealership in Wexford, Pa. General Motors, Ford, Nissan and Chrysler all reported big gains as the major automakers reported July sales Friday, Aug. 1, 2014. (AP Photo/Keith Srakocic)

DETROIT (AP) – Big discounts are putting some sizzle in summer auto sales.

General Motors, Ford, Nissan and Chrysler all reported big gains as the major automakers reported July sales Friday.

Industry sales were expected to rise 5 percent to 1.4 million, according to J.D. Power and Associates. That would make it the best July for the industry since 2006.

Jesse Toprak, the chief analyst at the car shopping site Cars.com, said incentives averaged $2,774 per vehicle last month, their highest level since August 2010.

Automakers typically use summer discounts to clear out their lots before vehicles from the new model year start arriving in the fall.

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