Dunkin’ Donuts’ famous coffee lineup has a bold new addition – the brand’s new Rainforest Alliance Certified™ Dark Roast Coffee is now available at Dunkin’ Donuts restaurants nationwide.
The new Dark Roast, introduced at Dunkin’ Donuts’ new restaurants in California last month, uses a unique roasting process to bring out key characteristics of different beans, creating a bold flavor and the smooth finish without the bitterness typically associated with most dark roast coffees. Dunkin’ Donuts guests can enjoy the new Dark Roast Coffee served either hot or iced, and it is also available for sale for brewing at home in both packaged coffee and in K-Cup® packs, for use with Keurig® Brewing systems.
Dunkin’ Donuts also today announced a special National Coffee Day offer to help
the Mahoning Valley run on Dunkin’s newest, boldest brew. On September 29, National Coffee Day,
guests can walk into any participating Dunkin’ Donuts restaurant in the Northeast Ohio area and
receive a free medium cup of Dunkin’ Donuts hot Dark Roast Coffee, with a limit of one per guest.
Then, beginning September 30 through October 5, guests can enjoy a medium cup of Dunkin’
Donuts hot Dark Roast Coffee for the special price of only 99 cents. Dunkin’ Donuts will also be
making National Coffee Day a truly global celebration, with offers of free coffee on or around the
holiday at participating Dunkin’ Donuts restaurants across the United States and in most of the
brand’s international markets as well.
Additionally, Dunkin’ Donuts is helping guests in the Mahoning Valley bring the National Coffee
Day celebration to home. For four days only, September 26 through September 29, all varieties of
Dunkin’ Donuts’ 16-ounce packaged coffee is available for only $6.99 at participating Dunkin’
Donuts restaurants nationwide and online while supplies last. Also September 26 through
29, guests can purchase any variety of Dunkin’ Donuts K-Cup® packs at the same special price of
“Our Rainforest Alliance Certified Dark Roast Coffee represents an extraordinary innovation for
our brand, a unique blend that offers coffee lovers a bold flavor with a smooth finish without bitterness or
a burnt taste, which sets it apart from typical darker roast coffees,” said John Costello, Dunkin’ Brands’
President, Global Marketing and Innovation. “As the nation’s coffee leader, this is a big step in reinforcing
our coffee leadership and our commitment to offering our on-the-go guests unique coffee choices and
varieties. We look forward to celebrating National Coffee Day with our fans by serving our new Dark
Roast Coffee for free, giving everyone the chance to experience dark roast done right.”
Dunkin’ Donuts new Dark Roast features the Rainforest Alliance Certified seal, indicating that it is
made with at least 30% coffee beans sourced from Rainforest Alliance Certified farms. The Rainforest
Alliance is an international nonprofit organization that works to conserve biodiversity and ensure
sustainable livelihoods. Rainforest Alliance certification helps to protect wildlife; safeguard soils and
waterways; and improve quality of life for workers, their families and local communities in order to achieve
true, long-term sustainability. This marks the third time Dunkin’ Donuts has introduced a Rainforest
Alliance Certified product this year. In April, the brand launched Iced Green Tea featuring the Rainforest
Alliance Certified seal, and earlier this month Dunkin’ Donuts introduced Rainforest Alliance Certified
Colombian Packaged Coffee, the brand’s first-ever single-origin packaged coffee.
Coinciding with today’s launch of its new Dark Roast Coffee, Dunkin’ Donuts has brewed a new
and easy way for people to help support the brand’s efforts to eradicate children’s hunger. The Dunkin’
Donuts & Baskin-Robbins Community Foundation (DDBRCF) today launched its National
Community Cups Program, in which guests are invited to make a $1 donation at Dunkin’ Donuts and
Dunkin’ Donuts/Baskin-Robbins combo restaurants nationwide. In appreciation, guests will receive a
paper icon, featuring the iconic Dunkin’ Donuts coffee cup, to sign and display at the restaurant.
All funds raised will support The DDBRCF’s efforts to serve local communities by taking care of their basic needs:
hunger, children’s health and safety. Launched in 2006, The DDBRCF has granted more than $4.6 million
to local charities. The National Community Cups program will run for eight days, through September 29.
To learn more about Dunkin’ Donuts, visit http://www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).