Experts say Cyber shopping is secure

BOARDMAN, Ohio (WKBN) – IBM reports online shopping is already up 10 percent this year. Local companies are getting in on the rush but with recent data breaches, shoppers might wonder if their finances are safe online.

Cyber Monday means deep discounts and sales. Joe Miller with Gorant Chocolatier knows that and counts on the day for his online sales.

“Cyber Monday is very important to us. California to Arizona to Florida – a wide area that we have shipped to,” Miller said. “Now through December 8 we will be shipping very aggressively.”

Even after the sales end Monday, local companies still see their online sales increase. Miller said the website traffic lend to familiarity where they can see the entire catalog online.

“It is a way of not having to invest in bricks and mortar by being able to do internet sales,” Miller said.

This year, thieves stole access to millions of card transactions all across the country. They targeted some of the largest retailers and some shopper may worry about their online safety. Rick Camardo, president of FiNet Solutions, said a lot of hacking that is being done is taking place in a retail location and that online shopping is just as secure.

Camardo’s company provides transaction processing systems to merchants, which includes training on how to keep data safe.

“The online transactions are growing at such an incredible rate. A lot of these companies are doing an incredible job of securing data,” Camardo said. “The best thing you should know is you are protected when you use your credit cards.”

Cyber Monday sales rose 16% in 2013 to a record $2.29 billion.

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