(CNN) – Candy-maker M&M’s hopes so, and it’s taking aim at popular coffee territory.
The rollout of pumpkin spice latte flavored M&M’s looks to jump on the latte craze. And they are ready to hit some store shelves this week.
The packaging puts buyers in the mood for fall, with a brown iconic M&M character wrapped in a scarf, holding a latte.
Inside the bag, the candy colors of brown, orange and ivory to fit the season.
The latest M&M flavor follows the introduction of its pecan pie candies earlier this month.