GM officials optimistic about Cruze sales

DETROIT, Mich. (WKBN) – Kicking off the new year, those at Lordstown are gearing up to start producing the brand-new Chevy Cruze, something the executives at GM are excited for.

Monday morning, GM executives rolled out the 2017 Chevy Cruze hatchback and briefed journalists from across the globe as part of the North American International Auto Show in Detroit. They say they are building off tremendous momentum – seeing the highest retail share gain after announcing five redesigns in 2015, including the Chevy Cruze.

Alan Batey said the first generation Cruze quickly became their best-selling passenger car with 3.8 million units sold, 1.5 million of which were built in Lordstown since 2011.

“As we enter into the new year, we have tremendous momentum,” GM Executive Vice President Alan Batey said. “But I believe Chevy is just getting started. The all-new 2016 Cruze will arrive in dealer showrooms this spring.”

Production of that new model is set to be in full swing sometime within the next few weeks, and Lordstown workers say they are ready.

“We’re going to be working a lot. Number one, I know that the members of Local 1714 are committed to building a quality car and giving back to the community. You know, we understand that we’re viable as a group and want to continue to be that way,” said UAW Local 1714 President Rob Morales.

On Monday, GM executives also introduced the BOLT EV, which was on Chevy’s main stage. It has been one year since the electric vehicle was initially discussed as a concept car at the same auto show.

GM says a 30-minute recharge gets customers 90 miles of range and it competes with Tesla on price. The vehicle costs just $37,500.

“The Bolt EV is truly the first EV that cracks the code of long range and affordable price,” said GM CEO Mary Barra.

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