DETROIT, Michigan (WKBN) – Hyundai used to be a brand known for small, cheaper cars. On Monday, it introduced its own luxury sub-brand called “Genesis.”
The Genesis G-90 is the culmination of seven years of premium car development for the Korean automaker. The first Genesis sedan was a high-end version of a Hyundai 4-door. It didn’t sell all that well, but Hyundai kept offering new luxury vehicles until it decided to form a luxury division.
The 2017 G-90 will strive to be the benchmark for luxury, says Hyundai President and CEO Dave Zuchowski. That’s a tall order when Mercedes Benz, BMW, Lexus and Cadillac are your competitors. But Hyundai is so committed to the Genesis sub-brand that it created a separate design group just for Genesis.
Genesis wants to have six all-new models by 2020.
G-90 comes with your choice of two engines, both offering ample power: a 3.3 liter twin turbocharged engine with 365 horsepower, or a 5 liter V-8 with 420 hp.
It is powered by the rear wheels, unless you want all-wheel drive, through an 8-speed automatic transmission.
No pricing has been announced.