YOUNGSTOWN, Ohio (WKBN) – Every year, Ohio generates more than $2.7 billion dollars in taxes from tourism, and it’s not just people going to attractions like Cedar Point. Anyone traveling and spending money in Ohio counts as a tourist.
Now, Mahoning County is trying something new to get those travelers to stop and spend here.
The busiest spot on the Ohio Turnpike is in Mahoning County. Every year, more than 4 million cars go through the gates.
Linda Macala, executive director of the Mahoning County Convention and Visitors Bureau, said as such, advertising on the turnpike is important. The tourism bureau has advertisements on three exits, trying to get drivers to stop in the Valley.
At rest stops, brochures and magazines show off local attractions, but this ad campaign wants travelers to use their smartphones. That’s why the Mahoning County Convention and Visitors Bureau featured its website prominently in the advertisements.
“It’s only a few seconds as they’re driving through, so it has to be something quick, and we wanted our website to be prominent, because that’s where all the information lives — on Youngstownlive.com,” Macala said.