University of Akron says rebranding effort hasn’t caught on

University of Akron

AKRON, Ohio (AP) – The University of Akron’s experiment to rebrand itself “Ohio’s Polytechnic University” turned out to be a dud.

School officials say they’re now downplaying the tagline because it just wasn’t understood.

The Akron Beacon Journal reports that university president Scott Scarborough began pitching the slogan a year ago as a way to attract new students.

But many students, alumni and faculty rejected it.

A school spokesman said on Friday that the rebranded name hasn’t been used prominently for several months, but he says it won’t be abandoned entirely.

He says the school is sticking with “the University of Akron.”

Information from: Akron Beacon Journal

(Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

WKBN 27 First News provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. No links will be permitted. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s