Youngstown State redesigns website to be more user-friendly

YSU's website gets up to 15,000 clicks a day, nearly three million a year

Youngstown State University launched a redesigned website.

YOUNGSTOWN, Ohio (WKBN) – Youngstown State University has a new branding strategy and redesigned website.

“Y and Proud,” a phrase that’s part of the university’s new marketing approach, is something you’ll hear repeatedly from President Jim Tressel.

The website’s new look has changed to make it easier for parents and students to get the information they want and need. The focus is to funnel visitors to the sections of the website that are important to them in the least amount of clicks possible.

“If they have an interest in engineering, we want to make sure when they come to our site, that they see what they’ll study when it comes to engineering. Where they can get jobs at, what types of internships we offer,” said YSU Director of Marketing Ross Marrone. “It’s really showing the experience of Youngstown State when you come here, what separates us from Akron and Kent.”

The redesign took a year and a half to complete, and eight students helped with it. The new website also features more social media and video.

YSU’s website gets up to 15,000 clicks a day, nearly three million a year.

WKBN 27 First News provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. No links will be permitted. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s