CLEVELAND, Ohio (WKBN) – The second-generation Cruze is in the spotlight again at the Cleveland Auto Show. The show is not taking the spotlight for any new features but for its success.
Out of the 1,000 cars at the show, the Chevrolet Cruze was named Car of the Show. It’s the best-selling car around the globe for Chevrolet, and it’s made in Northeast Ohio.
“Every generation, from the Vega now to the world class Cruze, has gotten better,” said UAW Local 1112 President Glenn Johnson. “The technology, the fuel economy, the fit and finish.”
The metallic blue model on display at the I-X Center rolled off the assembly line within the last two months.
When the new generation model was introduced last year, it took a while to make sure the assembly process was up to everyone’s standards. UAW Local 1714 President Robert Morales said a lot of hard work and effort went into fine tuning the manufacturing.
“We were struggling through some processes, but we’ve worked on those processes and gotten better and more efficient at producing the car. I am very proud of the vehicle we build today,” Morales said.
One big hurdle remains – a consumer switch away from small cars while gas prices remain low. The Cruze offers everything a driver expects comfort, protection, and those modern active safety features.
“The side blind zone alerts, the reverse cameras, everything that makes driving a little more comfortable and gives you peace of mind on the road,” said Katie Amann, spokesperson with Chevrolet Communications.
Autoworkers have had some sleepless nights with seeing a third shift eliminated and watching another version of the Cruze being made in Mexico. That model is on display right behind the version built in Lordstown.
“It is a tough pill to swallow, but we are confident in our vehicle. I think our sales outshine the one of the hatchback Cruze,” Morales said.
The Cruze is also the giveaway vehicle of the Cleveland Auto Show with one being given away on the last day of the show, which is next Sunday.
The Cleveland Auto Show opens Friday and will run through March 5.
The 2017 Chevy Cruze Premier and the 2018 Chevy Equinox will be the official car and truck for this year’s show.
2017 Cleveland Auto Show
2017 Cleveland Auto Show x