Worldwide event raises awareness, money for those with dementia

The funds can help bring new dementia programs and resources to communities in need

It was World Rocks Against Dementia Day -- a worldwide campaign using music to raise awareness and money to support those affected by dementia. The event in New Castle was directed by Anastasia Lynn at The Confluence café.

NEW CASTLE, Pa. (WKBN) – Food, fun, music and Elvis were all part of the fun in New Castle on Saturday to help patients suffering with dementia.

It was World Rocks Against Dementia Day — a worldwide campaign using music to raise awareness and money to support those affected by dementia. The event in New Castle was at The Confluence café.

The program centers around the “Alive Inside” movement, based on a film and study program to help young people become more compassionate towards the elderly.

Money raised locally Saturday will be used to help purchase special listening equipment for patients to help them connect with past memories and life before dementia set in.

This year, 74 cities and 16 countries are participating.

“It’s a worldwide rock concert and musical gathering for people to gain of lot of experience and information to learn about dementia, which can affect mainly the elderly,” Anastasia Lynn, event director, said. “It’s especially difficult for the caretakers of these people and their families. Today is all about getting information out there about how to care for a loved one with dementia.”

When Lynn went through her own family experience with dementia, she said she had no information about the mental disability. So, through the New Castle event, she hopes to teach others the information she has learned along the way.

All the money raised from each event will go toward The Alive Inside Foundation, a non-profit dedicated to inspiring an “empathy revolution” through education, inter-generational practices, music and film.

Alive Inside will then use the money to purchase memory players — wireless personal iPods — for people around the world.

“The Alive Inside Foundation connects generations with the youth of our community to the elders living with dementia in our community,” Lynn said. “It’s how music affects our memory. So anytime you think of a song it brings you back to a certain place, and that really makes a difference to an elder who’s living all by themselves or living in a retirement community. It also teaches the kids about empathy towards our elders.”

Lynn wants to spread the word about how to care for those with dementia and their caretakers. She says supporting the people who live together as one in the world can help honor loved ones with the illness.


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